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Every Corporation Needs a Blog

The value of a business blog--an indispensable marketing asset and frequently the most productive part of a lead generation site. Read more »

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Handling Creative Talent

Creative people can make enormous contributions to any organization, but are often difficult to motivate, manage, and channel.  They resist authority. Their thought patterns are unpredictable. They are...

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How Will Personalized Search Affect Your Marketing Strategy?

Sweeping and fundamental changes to online search are in full swing. Google announced on January 24, 2012, that it will begin collecting and sharing user data on just about all of its sites – and users...

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